« Reply #5 on: March 06, 2018, 12:50:54 AM »
I think a number of things contributed to the short lifespan of the Taylor solid body guitars. In such cases, one might expect the product itself was to blame; but that was not so here. Mainly, it was poor sales because of what I would term brand identity/recognition.
Folks in the market for a solid body electric weren't looking for one made by a prominent acoustic guitar manufacturer; they came into stores looking for a Fender Stratocaster, Fender Telecaster, or a Gibson Les Paul -- and never really gave the Taylor solids much of a thought. So I think Taylor made the decision to cut the solid body lines rather than pour a lot of resources into overcoming the preconceived notions of electric guitar consumers; resources they wanted to commit to other areas in their acoustic lines.
So Taylor stuck with only the T3 (which is really an electric guitar in the vein of, say, a Gibson ES-355) and T5 lines (which is something of a unique animal unto itself, and probably draws more crossover buyers from the electric guitar world than anything else). The T3 probably benefitted some from developments that had gone into the solid body lines (e.g., pickups); and then a few years later, we got the T5z -- which seemed to take aim at Les Paul consumers -- much more successfully than the solid bodies did, it would appear...
Well done, Tim.
One other thing about that point in Taylor history: I think Brian Swerdfeger (at that time Taylor's sales manager) was the real champion of the solid bodies. The fact that the line failed to gain much traction led to his departure from the company. He now owns his own guitar brand specializing in solid bodies.
Ah, I didn't know that bit, Dennis! Makes sense, though!

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