Hey Folks - my own story has many of the points already brought up. I loved the depth of tone that I got from every single Taylor I played, especially compared to my Yamaha FG800...which isn't a bad guitar in its own right. Then there was the playability. With my Yamaha, I still have some simple chords that I have to fret perfectly to avoid fuzziness, buzzing, etc. The Taylors are so much more forgiving. And lastly, I am really impressed with the wide range of options that Taylor has, and they have well made options that will fit any budget. I knew I wanted a US made guitar, and I got my 310 as a demo axe....but even if it was new, it was still $300-400 less than comparable Martins and Gibsons. It was a no brainer for me!!!