Take one cloth, saturate a portion of the cloth, and rub a small part of the guitar in small circles. Start somewhere less conspicuous, say, the guitar side that meets your leg. Let the polish do the work, so apply light-medium hand pressure on the cloth ...again, let the polish do the "cutting" into the finish so no need to press hard; it's more the motion of the cloth and polish that will be doing the work. Do this part of the guit and you'll start to get a feel for how much/little polish to apply, when to reapply on the cloth, how often you wipe off, or do I do more polishing and wipe off less often ...you'll start to see what works best for you.
OK, so you have this one area that makes you feel like you did pretty well.
Don't try to make it "perfect" yet ...move on to the rest of the guitar. You're "mostly done" when the
whole guitar's finish is
largely glossy, but may have uneven areas, or areas that seem unevenly glossed here or there. Once your entire guitar is "largely" glossy and close to right, this is where you step back and do another round of polish but now take larger, wider swaths of rubbing as you are now attempting to "blend" those little pieces of the guitar you had glossed into one large, uniform area of gloss. Remember, light pressure and let the polish and cloth flow over the large surface so as to make the overall gloss uniform over that entire surface (say the back, or the side that faces you, or the top ...you get the idea

).
I feel like this is one of those things that's harder to describe but easier to do as you'll find and "feel" your best method as you go. Take breaks and --odd as it may seem to say-- enjoy the process.
Edward