I think a few folks who replied did not look at the photos!
The title of the thread would lead you to believe we are talking about "pickguard scratches". If you look, you'll notice that the finish is worn through in places and the wood appears to be worn in places as well (bottom of the soundhole and below the pickguard) along with what appear to be plenty of depressions/gouges in the top. Ain't no topical ointment gonna fix that! If that's just not a mirage caused by the camera angle and lighting, a fill and refinish of the top would be needed to restore the guitar (which, by the way, has a gloss top to begin with... it's the back/sides that are satin).
To the OP, I say if the guitar was not misrepresented and you got what you paid for... well, play the heck out of it and be happy. At least you won't have to be the one to give the guitar it's first (second, third, fourth...) scratch. It's all cosmetic and won't affect tone or playability. Looks like a great workhorse... a gigging machine!!