I normally refuse, or opt out of, company publications. But Wood & Steel (WAS) is the finest such publication I've ever seen. it is informative, educational, and enlarges my understanding of guitar technology, tone woods, construction, etc.
As to the comment that "marketing has taken over", this is an anti-business mentality. Good, successful companies have good marketing departments. More power to them. We're big boys and girls.....we can make our own decisions and we're not victims of marketing. Marketing informs us, and we are able to sort through the information in a way appropriate to each of us. If I end up buying something I later don't like, it's my fault and I'll correct it in due course.