My user name, King of Swirl, is from church. We have one main worship director and two other worship leaders, and the three of them rotate Sundays. Our director usually picks songs from groups like Hillsong, Bethel, etc. A lot of that music, if you're unfamiliar with it, features electric guitar parts with very wet, ambient sounds--lots of delay and spacey reverb. My pedalboard has Strymon Big Sky, Blue Sky, Timeline and Mobius in order to deliver those sounds. (On some days, if the keyboardist is out, I can fake the pads.) The Disaster Area controllers and loop switchers are great, btw.
She calls those sounds "swirly sounds." Eventually someone called me the King of Swirl.
So there you go.