I sold my iPhone 4s, and my wife's, bro-in-law's, mom-in-law's, and father-in-law's iPhone 4s in 24 hours and we all switched to Verizon and got iPhone 5s.
All loving it. We are kind of Apple-heads though. In our house: 5 iPhone 5s, iPad 2, iPad 3, newest iPad, iMac, 2 MacBooks, 2 MacBook Pros, 2 classic iPods, 2 iPod nanos, and 2 Apple TVs.
I like Apple because it works and I like it. If it stops working and I stop liking it, I'll buy something else. I don't buy it just because it says Apple on it. Just to be clear.