Steve, why doesn't Taylor allow sales on ebay? Seems to me it wouldn't make much difference where a dealer is advertising as long as it's at map.
Those decisions are made at a level above where I was. I just got to enforce it. Honestly, it didn't matter one way or another to me. If a dealer could sell more guitars that way, I could then, in turn, sell more guitars to him. But Taylor decided that they wouldn't allow it, so we didn't.
For those dealers with shopping cart sites, if they advertise a guitar on their website, they're required to have it in stock (at least that's how it was when I left). How many times have you seen "new" Taylors listed on eBay with images taken from the Taylor image library (available only to dealers)? I used to see it all the time. They list a guitar that they don't have in stock, sell it, and then they order it and ship it upon receipt.
Sure, that's a sale, but it's not fair to the dealer who actually stocks that same guitar, takes the time to learn about the guitar, spends time taking care of the guitar and takes the time to actually sell the guitar. It would be pretty simple to get a crop of drones to sell guitars without knowing anything about them. But that's not what Taylor wants. Taylor wants salespeople to actually be educated about the product. They want them to sell the guitars, not just ring up the sales. This helps establish a relationship between the dealer and the customer, which is, in turn, good for Taylor.
Trust me, if all Taylor wanted to do was move numbers, they could do that. But Taylor likes to maintain an actual presence in the store, with the salesman and with the customer. Go buy a Taylor from a salesman who's attended Taylor University, and then go buy a Guild or a Gibson, and see which is the better overall experience...