Taylor survey

[mgap]

Turning W & S into a paid publication would amount to Taylor shooting themselves in the foot.  The most passionate purchasers of upscale Taylor guitars are existing owners;  I for one would not bother with a paid subscription to Wood and Steel, especially with Acoustic Guitar magazine and the Fretboard Journal arriving at my door.

other companies charges for certain "privileges"
http://www.martinguitar.com/about-martin/owners-club.html
why shouldn't Taylor be any different

I think that if Martin is doing it that is reason enough to run the other direction.

[stepchildusmc]

i took the survey. i won't redeem the 15%. if my input helps make a better product, so much the better for me. the questions were a little odd i think. i register my brand new ones but not the used ones. i can't think of a good reason why anyone would NOT want to register a new 3K instrument. an incentive shouldn't be necessary. on a side note, the 324 i ordered did come with an extra set of Elixir strings.
 a paperless wood & steel wouldn't be the end of the world but i do enjoy the " real" magazine i get in the mail.

[MB]

I took the survey a while back and remember trying to use the 15% on a glass or coffee cup and was denied.
It was only valid for a few specific items. I was a bit put off but don't really care that much. The guitars are great and that's all that really matters to me at the end of the day.

[michaelw]

imho, there is something "tactile" about a hardcopy, being able to see the entire page at one time, actually
flipping through pages & comparing information from 2 different issues at the same time is much easier -
i've seen on-line articles for some the fox body mustang publications i follow (there's really only 2 left) &
i much prefer the hard copy to be able "get to it", not to mention it's much easier to read in direct sunlight

if it comes down to a paid option, rather than having W&S be digital-only, i hope that option is made available -
to me, it seems pretty viable to offer a small package of swag for a membership & that at least some of the expense
of printing & postage might be able to be recouped in doing so, as with other periodicals one is paying for advertising

[BigSkyTaylorPlayer]

Agreed, I like being able to flip they back copies and the high quality photos are fantastic....but, the last few issues they haven't adjusted for the fold in the photo, maybe they want it that way....?   Seems tho that they will go the digital way, it's inevitable I suppose with the way costs are creeping up.

I was just at the bookstore today and picked up a couple of books.  I have an iPad but find it hard to read so when I travel or am in a waiting room or such I like hard copy.

I haven't even received the last few issues, I had to go by my FLGS and I got the most recent one when I called to order the HV GSM.

[CodeBlueEMT]

 I took the survey, but passed on the 15% discount. Rather strange survey. I hope the marketing department is kept on a short leash if this is some beta test survey. "Clueless" comes to mind.

[M19]

No survey yet, here (Two Taylors).

It's likely that the terminology of 2 free years simply means that after two years you stop getting it.

[Gutch]

No survey here, either (currently 9 Taylors). 


A digital version of W&S would be fine with me.  Email me a link or build a W&S app for my iPad.  Saves wood used for paper, soy used for ink, energy to print and fuel to deliver. I don't consider myself a registered tree hugger, but a common sense approach to conservation via technology utilization is both smart and savvy.  It allows Taylor to "spread the gospel" much faster to a lot more people around the world.  You have to remember that Wood & Steel is first and foremost a marketing tool - A mechanism to inform, excite and motivate customers to buy.  Going all electronic and then promoting that fact at every road show and Find Your Fit event is an excellent way to build your customer database quick & easy.

[DennisG]

No survey here, either (currently 9 Taylors). 


A digital version of W&S would be fine with me.  Email me a link or build a W&S app for my iPad.  Saves wood used for paper, soy used for ink, energy to print and fuel to deliver. I don't consider myself a registered tree hugger, but a common sense approach to conservation via technology utilization is both smart and savvy.  It allows Taylor to "spread the gospel" much faster to a lot more people around the world.  You have to remember that Wood & Steel is first and foremost a marketing tool - A mechanism to inform, excite and motivate customers to buy.  Going all electronic and then promoting that fact at every road show and Find Your Fit event is an excellent way to build your customer database quick & easy.

Nicely said.

[mgap]

I would much prefer to have that W & S in my hands in full size.  I like turning the pages I like having the full page to read and I don't like scrolling.  I also like to see a entire picture, and again I don't like scrolling to see the full picture, or down sizing to get a full page.

[BathTimeStrummer]

As a younger dude, who grew up with the internet, and reads many, many books on a kindle... I also want a paper version. So much of what is great about W&S are the pictures--big, full-size, high quality. Hard to convey that digitally on a small screen. Plus, the stack of them that sits in every decent music store attracts new buyers. That would be hard to replace, especially with the older crowds--no offense intended.

[mgap]

As a younger dude, who grew up with the internet, and reads many, many books on a kindle... I also want a paper version. So much of what is great about W&S are the pictures--big, full-size, high quality. Hard to convey that digitally on a small screen. Plus, the stack of them that sits in every decent music store attracts new buyers. That would be hard to replace, especially with the older crowds--no offense intended.

I whole heatedly agree BathTime.  I have a iPad but I would prefer to have that W & S in my hands.  and not put more people out of a job.

[Cindy]

I didn't receive an email. I can understand if Wood & Steel were to switch to a digital only publication. Bob is known for taking a stance when it comes to environmental issues so I could see him making it available as solely digital especially if it would help save some trees.

[Earl]

I did receive the email, but waited about three days to respond.  Now the link no longer works, so maybe they closed the survey?

While I do have an iPad, I still prefer to have most magazines in paper form.  Not a great idea to read the iPad while soaking in the hot tub after a workout.

As I get older and my eyesight is worsening, the iPad is advantageous, as I can enlarge the font size for easier reading.  But I still prefer paper.

[shorty]

I also took the survey. I tried to steer towards paper copies of W&S... I love the print editions...can't begin to tell you folks how many times I have dug them out as a reference!!! Love to reread them as I also find many things I previously missed!!