hi Eddie
i have been able to remove pitting from tuner buttons by using dry 0000 steel wool -
it requires almost no pressure, as the plating is very thin, especially at the edges/corners of
the buttons & care must be taken not to inadvertently scratch the edges of the headstock
on older tuner buttons i've seen the plating removed with the oxidation/etching to where the chrome
underneath is visible, but i haven't found an alternate method that seems to work (metal cleaner/polish)
over time, gold plating tends to lighten to a more pale lustre -
the dark pitting that is shown in the picture looks more like something
reacted with the plating to form rust, as it looks rather orange in color
just wondering if there is a humidifier that is kept in the headstock compartment
of the guitar case, as something like that could possibly be a contributing factor